Consumer Behavior

This book on various aspects of consumer behavior, as well as to study the decision to buy the consumer and the most important factors associated with and influencing it, and our gateway to that is the entrance of systematically based on the scientific application, and to do so; this book may differ from other Arabic literature in the field of marketing in terms of integrated methodological framework for each of the concepts and the multiple dimensions of marketing, in addition to consumer behavior at the same time, through the logical connection based on the practice in this area.