The society of consumption from an economic perspective
The vast amount of advertising is one of the most faithful measures of consumerism, which has hurt people in modern times, as producers resort to every available means to induce people to increase consumption. Through many studies and investigations, it has been found that commercial advertising plays a major role in deceiving consumer, pushing them to buy and more. The effectiveness of the commercial advertising is based largely on the disparity in the standard of living, which is the main motive of the consumer society, as the human being in the society of consumption feels a poverty relative to what others have.
In modern society, consumption has increased in a way that has not previously been known, and has resulted in a set of values and rules that regulate the life of society in the light of increased consumption.
David Resman says that ''a person who is tired of earning in order to increase his ability to consume, does not have the time to contact others, to listen to them, to feel with them, to share with them. Therefore, the modern consumer society, therefore, denies the value of participation among people, occupying them with a breathless quest of things they own and compete to race.
So, the society of consumption --as Kosti Bendley says--sorts solitude and emptiness and governs human life with absurdity and triviality, so if the poor man amid his accumulated blessing, hungry amid his satiety, he obsess despite the diversity of amusement parks, it is a concern, despite all the insurance. The consumer society has not been violently criticism, due to its physical perception of consumption and the absence of a moral and cultural ideal for the individual's development and ability of the individual, as this society makes the individual an instrument of consumption without making him a real human being.
It is noted that a large part of the countries have exceeded the consumer and prosperity community, and have entered the age of wasteful societies, and this may have led Vance-Packard to mean one of his books ''The art of extravagance''. For years, Galbraith has launched an important book The age of prosperity, a warning cry that warns its citizens against the worship of automatic tools, and the madness of free consumption, which turn into waste at the expense of investments.
Human-intensive consumer behavior has been plunged into a flood of problems related to environmental pollution, resource depletion, extravagance, waste, waste of products, the spread of crime and drugs, and the prevalence of society Consumer, consumer media.
And when a person takes care of him, and this behavior may plunge him into a greater real flood.
The most preoccupied thinking about consumer mentality is the provision of material needs, the acquisition of everything that is emerging in the market, and on the page of advertisements and commercial advertisements in different media.
The unjust consumption virus is behind the most serious social, economic, psychological and intellectual diseases that many societies have experienced.
One of the most significant disadvantages to which nations and civilizations are exposed is the prevalence of excessive consumption in the hearts of their children, as this consumption in humans grows sagging and keeps it away from virtuous values, at the time where some social strata are blessed with all the good, and throwing tons of food in the garbage cans, millions of people are subjected malnutrition, starvation and death.
The problems of environmental pollution in this era, one of the most important reasons is the predatory consumption of resources and products, some statistics say that high consumption rates are the biggest cause of harm to the environment, one of the factors that represents a lifestyle that harms the environment: cars, mega-houses, major shopping malls, consumer goods and unhealthy food.
Therefore, predatory consumption is a major cause of environmental degradation and depletion of its resources, and its main consequence is the depreciation of cultivation and offspring, the destruction of environmental equilibrium, and in fact, no commodity is invented by its producers means of propaganda that entice the consumer to acquire until the modern man is not merely a consumer organism but is also a flopped in this consumption, sometimes deceived.
The fact that the owners of capital as long as they seek money and collected in any way and non-conviction, will not stop society from the disease of excessive consumption, because there are goods pumping every moment in the market with the temptations and ads that do not stop
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